The Company: The Center for Applied Behavioral Instruction offers educational and behavioral instruction for individuals with autism.

The Brief: This piece should highlight the range of services offered by CABI, with a heavy focus on “day/after school services”. CABI works extensively with school districts and students (individualizing programming), so it is important their marketing material mentions this. They also have established brand guidelines, including colors, type, and an overall “creative” feel.

The Company: Collette is a travel company that sells guided tours across a range of styles/focuses.

The Brief: These two pieces are backdrops for use by travel advisors, people selling Collette tours at trade shows and similar events. The main visuals/heroes are based on top selling tours, inviting viewers to ask questions and get engaged with the brand. As travel is an expensive industry,  showcasing expertise and differentiating factors is key – but getting potential clients to see themselves in new places is even more important. As ultimately, emotions and memories are why people travel.

The Company: Groom Store RI was a suit store with a focus on proms/weddings/and similar events. They also offered extensive tailoring services.

The Brief: “Champagne Weddings” was a marketing effort to showcase Groom Store RI’s wedding selections, specifically those on the higher end. This includes the services they offer for said weddings, such as professional tailoring. Brand guidelines were a bit looser as the company was experimenting with various ideas, but pieces needed to always showcase a expensive feel.

The Company: Collette is a travel company that sells guided tours across a range of styles/focuses.

The Brief: These two pieces are meant to show potential customers/advisors (individuals who sell Collette) why they should work with the company, instead of a competitor. They highlight the key differentiating factors, for each target demo, while maintaining the same overall design and layout. For Collette, it is always important that pieces follow their strict brand guidelines and get versioned for different demographics.

The Company: Superior Packaging and Finishing is, well, a packaging and finishing company.

The Brief:Showcase the company to potential clients through a piece that can be mailed and/or emailed. As a company in a highly competitive industry, Superior uses its “one stop shop” approach to sell their services. They’re one of very few companies to offer printing and finishing on top of packaging, so marketing material should highlight this.

The Company: Pinnacle is a provider of billing services to a variety of medical practices, from small, part-time single provider to large multi-office and multi-provider practices.

The Brief: A piece that could be mailed/emailed that showcases what the business offers. It needed to highlight the services, and get viewers to reach out to their sales department. Focus should be on how the business helps potential customers, simplifying their work and increasing revenue.

The Company: Stay Clayful is a fictional company, designed for a college class and later revamped. The company would offer pottery painting as well as pottery lessons/programs.

The Brief: Design a logo for a fictional company that you might want to see near your college campus. Potential ideas include independent movie theaters, restaurants, and entertainment spaces. The logo should showcase brand personality.